It is important to nurture relationships with clients after closing a deal. that will help the leads to understand a product or a service better. These emails may contain samples, case studies, invitations to the webinars, etc. Acquisitions emailsĪcquisition emails are sent to leads who are in the middle of the sales funnel to convert them into prospects and, thus, clients.
Sales pitches are occasionally sent either to subscribers or to existing customers who are likely to be interested in a specific product.
Promotional emails present special offers and deals and contain appealing calls to action. Newsletters do not contain sale pitches and aim to deliver value to subscribers thus building trust and brand awareness. They provide insights and guides that might be equally helpful to everyone who has chosen to subscribe. Newsletters give general information about what’s new to your company and your industry. Here are five basic types of emails that companies send in bulk: Sending all these emails one by one is a long and daunting experience and immediately drives the associated costs. There are many cases when this is necessary: for example, to reach out to leads, to make an announcement, to send out an email invitation, or to nurture the relationships with existing customers. Mass emails allow sending the same message to hundreds or even thousands of users at the same time. Sending mass emails is the most effective way to do this. Even mass emails allow much personalization thanks to segmentation, which is often not possible when using other advertising channels.Īll in all, there are many good reasons to use email to reach out to potential clients and retain the existing customers making them active promoters of your brand. Although not everybody realizes it, email users are trained to do something with an email: respond, forward, click-through, subscribe or even follow the buy link. Data on the open, click-through and conversion rates is readily available and provides a very clear image of the performance and results of email marketing.Įnticing action. It is possible to automate the process of email marketing using specific triggers and workflows.Ĭlear analytics. Email marketing is one of the most affordable ways to reach a target audience and generate a high return on investment.Īutomation. Another interesting fact is that 85% of Generation Z choose email as their preferred mode of communication.īesides the impressive data on email usage, email marketing has other benefits to offer:Ĭost-effectiveness. What’s more, people increasingly check their emails on mobile devices outside regular working hours, which makes it easier to reach them at a suitable time. In the United States, 92% of adults use email and 61% of these email users check their emails every day.
#BEST WAY TO SEND MASS EMAILS INDIVIDUALLY HOW TO#
How to send personalized mass emails in GmailĮmail marketing has been around for years and no other marketing channel has managed to surpass its effectiveness so far.Īs of 2019, more than half of the world’s population uses email, and the number is still expected to increase on a year to year basis.Using Google Groups to send a mass email.Why use bcc when sending mass email in Gmail.
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